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Social Media “101″ video available at KSU-Tube
If you teach an introductory course in mass or social media, or if you’re trying educate laggard clients, this video may help. You can watch the video on the Kent State server, or download your own...
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Critical views of social media are far too rare
Mark Shaefer I don’t know Mark Shaefer, and before today I’d never visited his blog. But I enjoyed the dose of reality he dished out yesterday in this post. Mark says a few things I’ve never had the...
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Book Review: ‘Putting the Public Back in Public Relations’
If you’ve spent any time reading the PR bloggers in the past two years, you won’t gain a lot from “Putting the Public Back into Public Relations.” You’ve heard it all before. And while PPBPR could be...
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Have you hugged your favorite brand lately?
Me neither. And I don’t plan to anytime soon. After 3 years of writing this blog and almost 5 years studying social media, I still can’t grasp the idea of “relationships with brands.” Maybe it’s...
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Some solid lessons for students in “New Rules of Marketing and PR”
I didn’t pay close attention to David Meerman Scott’s “New Rules of PR and Marketing” until he published the 2nd edition sometime last year. In 2006, when the book came out, I was still getting a grip...
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Three years, 300 posts. I’m not impressed!
Darth Blogger I almost let this milestone pass. Three years, 300 posts, and still flogging the blog. If that isn’t addiction, I don’t know what is. I spent half the summer plotting the death of...
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Student blogs remain foundation of social-media lessons at Kent State
You’ll find 14 new links on my Kent State “Student Bloggers ’09″ box today (right column) — bright young minds discussing niche topics in public relations. The assignment: Find an area of PR that...
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Don’t let ‘positive thinking’ impede critical analysis
I don’t remember the first time someone told me I wasn’t a team player. It was early in my career, back when I served as a publicist for big ad agencies. Back before I did “real” PR. As part of those...
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Can you recommend some books on social media? Advice for the late adopters
While some of us are a little tired of discussing “the conversation” about the conversation, others are just now beginning to examine potential of social media. For example, a former student called...
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What’s the ROI of blogging? Exactly $1.55
At least that’s what this blog is worth. A buck fifty-five per post. Here’s how I know. ToughSledding finally earned me some money last week — a $546 annual raise. Not much, but it’s cold, hard cash....
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